SMART Objectives - What are the specific outcomes we are trying to achieve?
	Salmon Drift Creek Watershed Council Strategic Plan			Feb-07			• Specific – Is it focused?
							• Measurable – How will you tell if it’s accomplished?
Strategic Area/Goals/Objectives	Actions	Lead	Timeline	Measures	Achieved?		• Attainable – Is it a realistic target?
Watershed Health							• Relevant – Is it relevant to program goals?
Goal 1. Protect and restore the ecological health of the Salmon River, Devil's Lake, Schooner Creek & Drift Creek watersheds							• Timely – When will it be done for the greatest value?
Objective W-1. Improve, maintain, and protect habitat for fish and wildlife, riparian vegetation, and soil resources in the watersheds by implementing at least 2 projects per year that focus on these habitats.	1. Develop a prioritized list of watershed health protection and restoration projects for each of the watersheds beginning by participating in The Nature Conservancy's Conservation Action Plan for the Salmon River watershed. 2. Facilitate implementation of Lower Salmon River Estuary Plan priority restoration projects. 3. Submit funding proposals for top 2 projects from list for implementation in 2008 4. Develop evaluation criteria for specific project proposals 5. Address the priority habitat issues by implementing restoration projects identified in the plan if funded (i.e. culvert upgrades, large wood placement, vegetation management, riparian planting, etc.).	Board, Tech Team	On-going		1. no 2. yes 3. na 4. no 5. na		• Attainable – Is it a realistic target?
Objective W-2. Improve, maintain, and protect water quality and quantity in the watersheds by conducting water monitoring as necessary to identify problem areas and implementing at least one project per year to address problems identified.	1. Collect and use water quality monitoring data in areas that best represent the entire watersheds to identify the degree of water improvement needed. 2. Identify the primary uses of water within the watersheds and promote a more efficient utilization when possible (i.e. Lincoln City Municipal Water Usage).	Monitoring Crew, Board	On-going		1. yes 2. ongoing		stewardship endowment by planning kick-off for
Organizational Health
Goal 2. Ensure the SDCWC maintains a strong active board to oversee operations of the organization
Objective O-1. In February 2007, fill all seven potential board slots with individuals who will actively contribute to building a strong organization.	1. Assess board skills needed and what is currently being met 2. Recruit a slate of condidates for the annual board election each February who provide needed skills	Org. Health Committee	1. At least once every 2-3 yrs by July. 2. August-Dec annually	# of active board members	1. Yes 2. No
Objective O-2: Provide information and training to the board to enable them to fulfill their duties.	1. Ask River Network to provide board training 2. Put together board packet for new board members	Org. Health Committee	Spring or Fall 2007		1. No? 2. No
Goal 3. Hire and retain skilled staff to run the day-to-day operations of the organization
Objective O-3. By April 2007, hire a part-time staff person to serve as a Council Coordinator.	1. Investigate feasibility/advisability of contractor vs staff person. 2. Line up finances needed to fund position. 3. Set up needed institutional structure if hiring staff including personnel policies. 4. Advertise for and hire staff/contractor.	Board, Org. Health Committee	1. March 2007 2. Dec. '06 - April '07 3. March/April 2007 4. March/April 2007	Council Coordinator in place	1. Yes 2. Yes 3. Started 4. Yes
Objective O-4: Coodinator is informed of and connected to other related projects within the council area and in the larger watershed restoration community as appropriate.	1. Build good working relationships and communication with other groups working in the area (implement Outreach component of this plan). 2. Participate in the statewide Watershed Council Coordinators listserve. 3. Keep informed of Or. Association of Watershed Councils activities. 4. Attend at least 1 OWEB or other relevant conference per year as appropriate and feasible.	Coordinator	On-going	Coordinator aware of other projects and other approaches taken on similar projects	1. Yes 2. Yes 3. Yes 4. Yes
Objective O-5: Provide additional training as needed and feasible to ensure staff have skills needed to do the job.	1. Assess staff skills needed and any critical gaps 2. Identify low-cost training opportunities to provide needed skills	Board, Org. Health Committee			1. No? 2. NA/Yes
Goal 4. Build and maintain a strong base of involved participants and volunteers
Objective O-6: By 2012, increase the number of people attending meetings and volunteer opportunities by 25% averaged annually.	1. Implement the Outreach and Education components of this plan. 2. Recruit, manage, inspire, and recognize volunteers.	(see below)	On-going	avg. # of people per year attending meetings and volunteer activities
Strategic Area/Goals/Objectives	Actions	Lead	Timeline	Measures	Achieved?
Organizational Health (cont.)
Objective O-7: Provide opportunities for more general involvement by forming at least 3 standing committees.	1. Build on the momentum of the Oct. Vision meeting by forming a Planning Committee to keep the Strategic Plan moving forward and address other planning needs. 2. As council participation allows, expand the scope of the Board Development Committee to an Organizational Health Committee to work on staffing and fundraising issues as well as board recruitment/training. 3. Form a Technical Advisory Team to provide a forum for participants to engage in a more technical level of discussion about projects. 4. As council participation allows, form an Education Committee by April 2008 to help implement the Education component of this plan.	Board	1. Nov. 2006 2. Feb. 2007 3. Mar. 2007 4. April 2008	Number of committees with active participants and regular meetings	1. Yes 2. Yes 3. Yes 4. No
Goal 5. Ensure that SDCWC has adequate infrastructure/resources to accomplish our mission
Objective O-8: Raise at least $50,000 annually from a diversity of funding sources to adequately fund activities of the council and leverage resources.	1. Develop an annual budget and diversified fundraising plan. 2. Find a volunteer to put together a calendar of potential grant sources and deadlines. 3. Each board member commit to lead at least one fundraising event &/or contribution per year. 4. Implement the fundraising plan.	Board, Coordinator, Volunteer(s), Org. Health Committee	1. June 30, 2007 2. May 1, 2007 3. On-going 4. On-going	at least $50,000 raised from diverse sources each year	1. yes 2. no 3. somewhat- see board member agreement 4. yes
Objective O-9: Develop and implement 5 year strategic plan to ensure activities are contributing to our mission in a strategic way and resources and organziational structure are adequate to meet the mission.	1. Hold initial vision meeting with River Network facilitators 2. Form a committee to complete initial draft plan. 3. Send draft plan out to other participants for comments 4. Incorporate comments into draft & seek Board approval 5. Implement final plan 6. Update plan for next 5 years	Debbie, Org. Health Committee, Board	1. Oct. 2006 2. Nov. 2006 3. Feb. 2007 4. Mar./Apr. 2007 5. 2007-2012 6. 2011		1. Yes 2. Yes 3. Yes 4. Yes 5. 6. July 2010
Objective O-10: By March 2007, provide appropriate office space and equipment for Coordinator and board to do the work of the organization.	1. Lease office space 2. Buy office computer and software necessary to accomplish council work, including Quick Books accounting software 3. Buy computer projector for use in outreach activities	Board	1. Sept. 2006 2. Jan. 2007 3. Jan. 2007		1. Yes 2. Yes 3. Yes
Goal 6. Establish and maintain good internal communications among staff/contractors, board members, and participants/volunteers.
Objective O-11: Develop and use a diversity of communications tools to meet the differing needs of people involved with the council.	1. Identify those who prefer computer based communications and develop effective tools (e.g. listserves & a webpage) 2. Accommodate needs of non-computer users with more traditional forms of communication such as hard-copy mailings and phone calls. 3. Continue to produce and distribute quarterly newsletter.	Coordinator	On-going		1. ongoing 2. poorly 3. no
Objective O-12: Establish guidelines/best practices for staff and board communications.	1. Consult with River Network or other non-profit support groups for examples. 2. Clarify roles and responsibilities.	Board, Org. Health Committee	Mar.-May 2007		1. no 2. somewhat
Education and Outreach (External Communication)
Goal 7. Establish and maintain good external communications to build community support for and involvement in healthy watersheds.
Objective E-1. Hold at least 4 events annually that increase the number of people attending meetings and volunteer opportunities by 25% averaged annually between 2006 & 2012.	1. Implement Celebration Objectives in this plan.	(see below)	On-going	avg. # of people per year attending meetings and volunteer activities	1. somewhat
Objective E-2. Inform the general public about watershed council projects and locally important ecological issues.	1. Continue the quarterly newsletter and expand the mailing to 400 people by 2009. 2. Include at least one educational article concerning a relevant watershed topic in each issue of the newsletter. 3. Give at least 2 presentations to local community groups per year about the council (e.g. Chamber of Commerce, Elks, schools, etc.) 4. Develop and distribute effective outreach materials such as brochures.	Coordinator	On-going	1. # on mailing list 2. # newsletter issues with educational articles 3. # of presentations/yr 4. # of materials distributed/yr	1. not a paper version. 2. NA 3.maybe? 4. somewhat
Objective E-3. Continue to receive publicity in local news	1. Effectively advertise all events and work parties 2. By March 2008, develop a media plan (including identification of key reporters) 3. Designate a WC volunteer to inform local newspapers and relevant listservs about council projects	Coordinator, Org. Health Committee	1. On-going 2. March 2008 3. ?	Number of articles in local newspapers or on the radio	1. Somewhat 2. Somewhat 3. No
Strategic Area/Goals/Objectives	Actions	Lead	Timeline	Measures	Achieved?		• Attainable – Is it a realistic target?
Education and Outreach (External Communication) (cont.)
Objective E-4. Enrich watershed-related knowledge and understanding among council participants	1. Feature interesting speakers to present relevant topics at a minimum of 6 council meeting per year. 2. By 2009, raise money to send at least 3 WC participants/year to relevant conferences/workshops/seminars 3. Look into offering another round of Watershed Stewardship Training for council participants	Coordinator, Board	1. On-going 2. Jan. 2009 3. ?	1. # of council meetings with speakers 2. # of council participants attending/yr 3. Was training offered and attended by council participants?	1.Yes 2. Somewhat- funds available but no time 3. not yet
Objective E-5. Encourage the community within and adjacent to the watersheds to understand, protect, and restore these natural resources by cultivating good relationships with residents in the watersheds, especially landowners with potential for actions or living near project sites	1. Dialogue with key residents, learn what their interests in the watershed are, invite participation or collaboration, respect their concerns or interests. 2. Connect the value of fish and wildlife resources to the community's lifestyles during every interaction with the public. 3. Emphasize the concept of ecosystem services (those benefits each of us derives from healthy, functioning landscapes; i.e. climate control, air and water purification, raw materials, foods and medicines and recreational opportunities) when building these partnerships. 4. Utilize the 'Hire A Fisher' program as a conduit for community involvement in fish habitat projects.	Board, Coordinator, Volunteer(s), Tech Team	On-going	Do residents living near projects support them? Are they involved in the watershed council?	1. Somewhat 2.? 3? 4. Yes
Objective E-6. Forge connections with the spectrum of stakeholder groups interested in the watersheds and highlight connections between watershed health and resource use such as fishing, recreation, and timber harvesting.	1. Participate in TNC's Conservation Action Plan for the Salmon River to interact with stakeholders and identify potential projects to work on with them. 2. Invite guest speakers from, or of interest to, underrepresented stakeholder groups 3. Find common interests and ways to work and celebrate together (informal opportunities for community/social capital building) 4. Utilize the "Hire a Fisher" program 5. Develop programs focused on involving each of these resource users into restoration projects.	Board, Coordinator, Tech Team	1. Feb.-June 2007 On-going	Are all major stakeholder groups represented in the watershed council or reached out to in some way? Has understanding between stakeholder groups increased? Have personal and professional relationships improved?	1. Yes 2. somewhat 3. somewhat 4. yes 5. somewhat
Objective E-7. Within the constraints of our 501(c)(3) status, continue to engage in educational dialogs with decision and policy makers about important local ecological issues and work together to promote healthy watersheds.	1. As appropriate and necessary, attend City Council, County Commision, and Planning meetings to comment on important issues related to watershed health. 2. Appoint a volunteer to write letters to policy makers about relevant issues with appropriate Board review & approval. 3. Encourage council participants to comment on important issues. 4. Track lobbying efforts to ensure compliance with 501(c)(3) requirements.	Board, Coordinator, Volunteers	On-going		1. somewhat 2. no 3. yes 4. somewhat
Objective E-8. Build a base of support for watershed health by involving at least 5 students from Lincoln and/or Tillamook County Schools in at least 1 on-the-ground project the council takes on per year.	1. Conduct outreach to appropriate schools/grades. 2. Encourage students to take on appropriate watershed research projects.	Coordinator, Education Committee	On-going	# of students involved in projects/yr	1.somewhat 2.somewhat
Goal 8. Develop Partnerships to strengthen our ability to effectively improve the health of the watersheds.
Objective E-9. Establish at least 3 new connections and identify common interests with groups working within or interested in the watershed: Salmon River Keepers, Schools, Youth Corps, Sitka Center, Tribes	1. Identify relevant groups, common interests, and the best way to develop working relationships with them. 2. Establish communication and explore partnership opportunities. 3. Participate in TNC planning process in the Salmon River watershed	Tech Team, Coordinator, Board	On-going	Are these groups supportive of and involved in the watershed council and its projects? Have common interests been identified?	1. somewhat 2. yes 3. yes
Objective E-10. Nourish existing relationships: TNC, USFS, DLWID, LCSWCD, Westwind Stewardship Group, ODFW, MidCoast Watersheds Council	1. Continue to recognize these groups and explore partnership opportunities.	Coordinator, Tech Team, Board	On-going		1. yes
Objective E-11. Collaborate on projects with these groups through matching funds, collaborative planning, and large-scale project coordination	1. Choose projects to take a lead on and identify partnership opportunities for these projects. 2. Learn how the watershed council can help with projects on which other groups take a lead.	Tech Team, Board