SMART Objectives - What are the specific outcomes we are trying to achieve?
Salmon Drift Creek Watershed Council Strategic Plan Feb-07 • Specific – Is it focused?
• Measurable – How will you tell if it’s accomplished?
Strategic Area/Goals/Objectives Actions Lead Timeline Measures Achieved? • Attainable – Is it a realistic target?
Watershed Health            • Relevant – Is it relevant to program goals?
Goal 1. Protect and restore the ecological health of the Salmon River, Devil's Lake, Schooner Creek & Drift Creek watersheds • Timely – When will it be done for the greatest value?
Objective W-1. Improve, maintain, and protect habitat for fish and wildlife, riparian vegetation, and soil resources in the watersheds by implementing at least 2 projects per year that focus on these habitats. 1. Develop a prioritized list of watershed health protection and restoration projects for each of the watersheds beginning by participating in The Nature Conservancy's Conservation Action Plan for the Salmon River watershed.
2. Facilitate implementation of Lower Salmon River Estuary Plan priority restoration projects.
3. Submit funding proposals for top 2 projects from list for implementation in 2008
4. Develop evaluation criteria for specific project proposals
5. Address the priority habitat issues by implementing restoration projects identified in the plan if funded (i.e. culvert upgrades, large wood placement, vegetation management, riparian planting, etc.).		 Board, Tech Team On-going    
Objective W-2. Improve, maintain, and protect water quality and quantity in the watersheds by conducting water monitoring as necessary to identify problem areas and implementing at least one project per year to address problems identified. 1. Collect and use water quality monitoring data in areas that best represent the entire watersheds to identify the degree of water improvement needed.
2. Identify the primary uses of water within the watersheds and promote a more efficient utilization when possible (i.e. Lincoln City Municipal Water Usage).		 Monitoring Crew, Board On-going     stewardship endowment by planning kick-off for
Organizational Health          
Goal 2. Ensure the SDCWC maintains a strong active board to oversee operations of the organization
Objective O-1. In February 2007, fill all seven potential board slots with individuals who will actively contribute to building a strong organization. 1. Assess board skills needed and what is currently being met
2. Recruit a slate of condidates for the annual board election each February who provide needed skills 		 Org. Health Committee 1. At least once every 2-3 yrs by July.
2. August-Dec annually		 # of active board members  
Objective O-2: Provide information and training to the board to enable them to fulfill their duties. 1. Ask River Network to provide board training
2. Put together board packet for new board members		 Org. Health Committee Spring or Fall 2007    
Goal 3. Hire and retain skilled staff to run the day-to-day operations of the organization
Objective O-3. By April 2007, hire a part-time staff person to serve as a Council Coordinator.  1. Investigate feasibility/advisability of contractor vs staff person.
2. Line up finances needed to fund position.
3. Set up needed institutional structure if hiring staff including personnel policies.
4. Advertise for and hire staff/contractor.		 Board, Org. Health Committee 1. March 2007
2. Dec. '06 - April '07
3. March/April 2007
4. March/April 2007		 Council Coordinator in place 1. Yes
2. Yes
3. Started
4. Yes
Objective O-4: Coodinator is informed of and connected to other related projects within the council area and in the larger watershed restoration community as appropriate. 1. Build good working relationships and communication with other groups working in the area (implement Outreach component of this plan).
2. Participate in the statewide Watershed Council Coordinators listserve.
3. Keep informed of Or. Association of Watershed Councils activities.
4. Attend at least 1 OWEB or other relevant conference per year as appropriate and feasible.		 Coordinator On-going Coordinator aware of other projects and other approaches taken on similar projects  
Objective O-5: Provide additional training as needed and feasible to ensure staff have skills needed to do the job. 1. Assess staff skills needed and any critical gaps
2. Identify low-cost training opportunities to provide needed skills 		 Board, Org. Health Committee      
Goal 4. Build and maintain a strong base of involved participants and volunteers
Objective O-6: By 2012, increase the number of people attending meetings and volunteer opportunities by 25% averaged annually. 1. Implement the Outreach and Education components of this plan.
2. Recruit, manage, inspire, and recognize volunteers.		 (see below) On-going avg. # of people per year attending meetings and volunteer activities  
Strategic Area/Goals/Objectives Actions Lead Timeline Measures Achieved? • Attainable – Is it a realistic target?
Organizational Health (cont.)          
Objective O-7: Provide opportunities for more general involvement by forming at least 3 standing committees. 1. Build on the momentum of the Oct. Vision meeting by forming a Planning Committee to keep the Strategic Plan moving forward and address other planning needs.
2. As council participation allows, expand the scope of the Board Development Committee to an Organizational Health Committee to work on staffing and fundraising issues as well as board recruitment/training.
3. Form a Technical Advisory Team to provide a forum for participants to engage in a more technical level of discussion about projects.
4. As council participation allows, form an Education Committee by April 2008 to help implement the Education component of this plan.		 Board 1. Nov. 2006
2. Feb. 2007
3. Mar. 2007
4. April 2008		 Number of committees with active participants and regular meetings 1. Yes
2. Yes
3. Yes
4. 
Goal 5. Ensure that SDCWC has adequate infrastructure/resources to accomplish our mission 
Objective O-8: Raise at least $50,000 annually from a diversity of funding sources to adequately fund activities of the council and leverage resources. 1. Develop an annual budget and diversified fundraising plan.
2. Find a volunteer to put together a calendar of potential grant sources and deadlines.
3. Each board member commit to lead at least one fundraising event &/or contribution per year.
4. Implement the fundraising plan.		 Board, Coordinator, Volunteer(s), Org. Health Committee 1. June 30, 2007
2. May 1, 2007
3. On-going
4. On-going		 at least $50,000 raised from diverse sources each year  
Objective O-9: Develop and implement 5 year strategic plan to ensure activities are contributing to our mission in a strategic way and resources and organziational structure are adequate to meet the mission. 1. Hold initial vision meeting with River Network facilitators
2. Form a committee to complete initial draft plan.
3. Send draft plan out to other participants for comments
4. Incorporate comments into draft & seek Board approval
5. Implement final plan
6. Update plan for next 5 years		 Debbie, Org. Health Committee, Board 1. Oct. 2006
2. Nov. 2006
3. Feb. 2007
4. Mar./Apr. 2007
5. 2007-2012
6. 2011		   1. Yes
2. Yes
3. Yes
4. Yes
5.
6. 
Objective O-10: By March 2007, provide appropriate office space and equipment for Coordinator and board to do the work of the organization. 1. Lease office space
2. Buy office computer and software necessary to accomplish council work, including Quick Books accounting software
3. Buy computer projector for use in outreach activities		 Board 1. Sept. 2006
2. Jan. 2007
3. Jan. 2007		   1. Yes
2. Yes
3. Yes
Goal 6. Establish and maintain good internal communications among staff/contractors, board members, and participants/volunteers.
Objective O-11: Develop and use a diversity of communications tools to meet the differing needs of people involved with the council.  1. Identify those who prefer computer based communications and develop effective tools (e.g. listserves & a webpage)
2. Accommodate needs of non-computer users with more traditional forms of communication such as hard-copy mailings and phone calls.
3. Continue to produce and distribute quarterly newsletter.		 Coordinator On-going    
Objective O-12: Establish guidelines/best practices for staff and board communications. 1. Consult with River Network or other non-profit support groups for examples.
2. Clarify roles and responsibilities.		 Board, Org. Health Committee Mar.-May 2007    
Education and Outreach (External Communication)        
Goal 7. Establish and maintain good external communications to build community support for and involvement in healthy watersheds.
Objective E-1.  Hold at least 4 events annually that increase the number of people attending meetings and volunteer opportunities by 25% averaged annually between 2006 & 2012. 1. Implement Celebration Objectives in this plan. (see below) On-going avg. # of people per year attending meetings and volunteer activities  
Objective E-2. Inform the general public about watershed council projects and locally important ecological issues. 1. Continue the quarterly newsletter and expand the mailing to 400 people by 2009.
2. Include at least one educational article concerning a relevant watershed topic in each issue of the newsletter.
3. Give at least 2 presentations to local community groups per year about the council (e.g. Chamber of Commerce, Elks, schools, etc.)
4. Develop and distribute effective outreach materials such as brochures.		 Coordinator On-going 1. # on mailing list
2. # newsletter issues with educational articles
3. # of presentations/yr
4. # of materials distributed/yr		  
Objective E-3. Continue to receive publicity in local news  1. Effectively advertise all events and work parties
2. By March 2008, develop a media plan (including identification of key reporters)
3. Designate a WC volunteer to inform local newspapers and relevant listservs about council projects		 Coordinator, Org. Health Committee 1. On-going
2. March 2008
3. ?		 Number of articles in local newspapers or on the radio  
Strategic Area/Goals/Objectives Actions Lead Timeline Measures Achieved? • Attainable – Is it a realistic target?
Education and Outreach (External Communication) (cont.)        
Objective E-4. Enrich watershed-related knowledge and understanding among council participants 1. Feature interesting speakers to present relevant topics at a minimum of 6 council meeting per year.
2. By 2009, raise money to send at least 3 WC participants/year to relevant conferences/workshops/seminars
3. Look into offering another round of Watershed Stewardship Training for council participants		 Coordinator, Board 1. On-going
2. Jan. 2009
3. ?		 1. # of council meetings with speakers
2. # of council participants attending/yr
3. Was training offered and attended by council participants?		  
Objective E-5. Encourage the community within and adjacent to the watersheds to understand, protect, and restore these natural resources by cultivating good relationships with residents in the watersheds, especially landowners with potential for actions or living near project sites  1. Dialogue with key residents, learn what their interests in the watershed are, invite participation or collaboration, respect their concerns or interests.
2. Connect the value of fish and wildlife resources to the community's lifestyles during every interaction with the public.
3. Emphasize the concept of ecosystem services (those benefits each of us derives from healthy, functioning landscapes; i.e. climate control, air and water purification, raw materials, foods and medicines and recreational opportunities) when building these partnerships.
4. Utilize the 'Hire A Fisher' program as a conduit for community involvement in fish habitat projects.		 Board, Coordinator, Volunteer(s), Tech Team On-going Do residents living near projects support them?  Are they involved in the watershed council?  
Objective E-6. Forge connections with the spectrum of stakeholder groups interested in the watersheds and highlight connections between watershed health and resource use such as fishing, recreation, and timber harvesting. 1. Participate in TNC's Conservation Action Plan for the Salmon River to interact with stakeholders and identify potential projects to work on with them.
2. Invite guest speakers from, or of interest to, underrepresented stakeholder groups
3. Find common interests and ways to work and celebrate together (informal opportunities for community/social capital building)
4. Utilize the "Hire a Fisher" program
5. Develop programs focused on involving each of these resource users into restoration projects.		 Board, Coordinator, Tech Team 1. Feb.-June 2007

On-going		 Are all major stakeholder groups represented in the watershed council or reached out to in some way? Has understanding between stakeholder groups increased?  Have personal and professional relationships improved?    
Objective E-7. Within the constraints of our 501(c)(3) status, continue to engage in educational dialogs with decision and policy makers about important local ecological issues and work together to promote healthy watersheds. 1.  As appropriate and necessary, attend City Council, County Commision, and Planning meetings to comment on important issues related to watershed health.
2.  Appoint a volunteer to write letters to policy makers about relevant issues with appropriate Board review & approval.
3. Encourage council participants to comment on important issues.
4. Track lobbying efforts to ensure compliance with 501(c)(3) requirements.		 Board, Coordinator, Volunteers On-going    
Objective E-8. Build a base of support for watershed health by involving at least 5 students from Lincoln and/or Tillamook County Schools in at least 1 on-the-ground project the council takes on per year. 1. Conduct outreach to appropriate schools/grades.
2. Encourage students to take on appropriate watershed research projects.		 Coordinator, Education Committee On-going # of students involved in projects/yr  
Goal 8. Develop Partnerships to strengthen our ability to effectively improve the health of the watersheds.
Objective E-9. Establish at least 3 new connections and identify common interests with groups working within or interested in the watershed: Salmon River Keepers, Schools, Youth Corps, Sitka Center, Tribes 1. Identify relevant groups, common interests, and the best way to develop working relationships with them.
2. Establish communication and explore partnership opportunities.
3. Participate in TNC planning process in the Salmon River watershed		 Tech Team, Coordinator, Board On-going Are these groups supportive of and involved in the watershed council and its projects?  Have common interests been identified?  
Objective E-10. Nourish existing relationships: TNC, USFS, DLWID, LCSWCD, Westwind Stewardship Group, ODFW, MidCoast Watersheds Council 1. Continue to recognize these groups and explore partnership opportunities. Coordinator, Tech Team, Board On-going  
Objective E-11. Collaborate on projects with these groups through matching funds, collaborative planning, and large-scale project coordination 1. Choose projects to take a lead on and identify partnership opportunities for these projects. 
2. Learn how the watershed council can help with projects on which other groups take a lead.		 Tech Team, Board On-going Has one or more project included another partner synergistically?  
Strategic Area/Goals/Objectives Actions Lead Timeline Measures Achieved? • Attainable – Is it a realistic target?
Celebration          
Goal 9. Create a strong team of participants by celebrating our successes/milestones, building morale, and recognizing good work and outstanding efforts.
Objective C-1: Sponsor at least 4 outdoor recreational and educational events per year to showcase problem areas and success stories. 1. Work with other groups (e.g. TNC, USFS, DLWID, Audubon) to organize hikes, watershed tours, kayak trips, visitis to fish traps, trip to Valley of the Giants, tour of USFS thinning sites, etc.
2. Involve volunteers in hands on, on-the-ground restoration projects.
3. Sponsor at least one "family friendly" activity per year.		 Coordinator, Board On-going # of events/year  
Objective C-2. Retain active volunteers by recognizing their contributions towards healthy watersheds. 1. Provide for enjoyable experiences during work parties by providing food and informing volunteers about the significance of the work they will be doing.
2. Recognize star volunteers at the annual potluck. (or Volunteer of the Year award?)		 Coordinator, Board On-going # of volunteers/year (or return volunteers?)  
Objective C-3. Make awards to community members recognizing their efforts on behalf of the environment and healthy watersheds. 1. Recognize City Council members, Chamber of Commerce, teachers, environmental activists, etc. with a certificate and gift certificate (e.g. Starbucks, Tanger Mall, Paws on the Sand, Trillium Natural Foods).
2. Couple this award to other meetings such as City Council, civic orgnizations, Chamber of Commerce annual banquet.		 Board, Coordinator Annually,
starting Jan. 2008		    
Goal 10. Generate Community interest in the Salmon Drift Creek Watershed Council and healthy watersheds.
Objective C-4. Conduct at least one major, high profile community event per year to celebrate local environmental success stories. 1. Identify suitable successes to celebrate (e.g. Rock Cr. dam removal).
2. Partner with Audubon and other local groups for this annual event.
3. Hold event at a well known easily accessible location such as Lincoln City Community Center.
4. Participate in Earth Day events as appropriate and feasible if no other major event is planned that year.		 Board, Coordinator On-going # of events/year  
Goal 11. Build connections with the local communities by fostering a sense of place
Objective C-5. Partner with Sitka Center and Westwind Stewardship Group to incorporate cultural, emotional, aesthetic appeals into our outreach and develop a sense of place. 1. Look for projects that combine elements of art into watershed health/restoration efforts.
2. Continue to participate in the Crowley Creek project.		 Board, Coordinator On-going    
Objective C-6. Work with City Council, Visitor & Convention Bureau, DLWID, State Parks and others to promote environmental/green/ecotourism activities. 1. Work with Lincoln City to commit to support goals of Salmon Nation - become a Salmon Nation Community - install Salmon Nation signs at each end of town and at D-River Wayside.
2. Celebrate annual return of salmon to local streams with events (e.g. North Lincoln Historical Society, bonfire on the beach to welcome salmon back, signs and totem at D-River Wayside recongnizing importance of local watersheds).		 Board, Coordinator On-going